The crunch effect: Food sound salience as a consumption monitoring cue

Publication date: July 2016 Source:Food Quality and Preference, Volume 51 Author(s): Ryan S. Elder, Gina S. Mohr While a growing body of research explores the impact of normative and environmental extrinsic factors on food consumption quantity, less attention is given to the intrinsic cues, or sensory properties, of the food being consumed. Our research contributes to this growing literature by examining the effect of food sound salience (i.e., the sound that a food makes during mastication) on consumption quantity. Specifically, we show that increased attention to the sound the food makes, or food sound salience, may serve as a consumption monitoring cue leading to reduced consumption. Across three studies, we show a consistent negative relationship between the salience of a food's …

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