Effects of Influenza Strain Label on Worry and Behavioral Intentions.

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Effects of Influenza Strain Label on Worry and Behavioral Intentions.

Emerg Infect Dis. 2017 08;23(8):1425-1426

Authors: Scherer AM, Knaus M, Zikmund-Fisher BJ, Das E, Fagerlin A

Abstract
Persons who read information about a hypothetical influenza strain with scientific (H11N3 influenza) or exotic-sounding (Yarraman flu) name reported higher worry and vaccination intentions than did those who read about strains named after an animal reservoir (horse flu). These findings suggest that terms used for influenza in public communications can influence reactions.

PMID: 28726629 [PubMed - indexed for MEDLINE]

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