Health Cards by Google: dermatologist review of inclusivity and utility of the medical search application

Abstract

One in twenty Google web searches are related to medical conditions¹ indicating the prominent role of the internet as a resource for medical information. Indeed, 72% of internet users report searching online for medical conditions; 77% began with Google, Bing, or Yahoo.² While 53% additionally sought physician consultation, 46% did not.³ Responding to its place in the medical community, in 2015 Google partnered with academic, government, and business-based ventures to develop "health cards" for searched disorders, and, in summer 2016, debuted a "related conditions" generator, suggesting diagnoses related to input disorders or symptoms.

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