Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

Publication date: June 2018
Source:Data in Brief, Volume 18
Author(s): Maxwell Olokundun, Oladele Iyiola, Stephen ibidunni, Hezekiah Falola, Odunayo Salau, Augusta Amaihian, Fred Peter, Taiye Borishade
The main objective of this study was to present a data article that investigates the effect product features on firm's competitive advantage. Few studies have examined how the features of a product could help in driving the competitive advantage of a firm. Descriptive research method was used. Statistical Package for Social Sciences (SPSS 22) was engaged for analysis of one hundred and fifty (150) valid questionnaire which were completed by small business owners registered under small and medium scale enterprises development of Nigeria (SMEDAN). Stratified and simple random sampling techniques were employed; reliability and validity procedures were also confirmed. The field data set is made publicly available to enable critical or extended analysis.



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