You Know the Science, But Do You Know How to Make Money?

If you're going to take the time and expense to attend a conference, you want it to count. You want it to translate to more business. The American Sleep & Breathing Academy (ASBA) understands this better than any of the organizations out there.

As vice president of Sleep Group Solutions (SGS), I will be speaking at the ASBA show. At SGS, we have gotten away from the clinical didactic stuff and really focused on what makes an office successful in dental sleep medicine. The science is great, but at the end of the day there is a business and a protocol—a cookbook. Seminars at the ASBA Conference can show you how to turn patients through the door, because if we're not treating patients, nobody is making money.

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You may have heard that the dental sleep medicine field is "blowing up" (in a good way) but you may feel like you've been left behind. If you truly make the commitment to learn, you can get out in front of this phenomenon and get results.

In the dental sleep medicine field, there are really not a lot of options. Other academies are regurgitating the same tired material and teaching the same stuff that we have seen and heard for years. The ASBA has seized on the pulse of what is really happening in the industry. That's a fact.

If you make the trip to ASBA's conference, you will see right away that it's a very pro dental approach and cutting edge in terms of what is being discussed. You will hear practical tips and applications to succeed in the business, and you can use these tips to be more successful. It's not all about the science. Learning the business side is vitally important, and it can mean the difference between success and failure.

The field of dental sleep medicine is not going anywhere. Quite the opposite; it's expanding. If you want to get on board this train, you should make the trip to Phoenix, AZ this April. I look forward to seeing you there.

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John Nadeau is vice president, Sleep Group Solutions, Hollywood, Florida

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