Use of an annual art competition to promote Web site traffic and engage children in antimicrobial stewardship in Pennsylvania

Publication date: Available online 12 October 2017
Source:American Journal of Infection Control
Author(s): Nkuchia M. M'ikanatha, Courtney Yealy, Anna-Marie Warrington, Tabitha Reefer, Sameh W. Boktor, Natalie Mueller, Mary Leonard, Nicole M. Hackman
We used Google Analytics to assess whether annual kids' art competitions changed traffic to a Web site on appropriate antibiotic use. We found that announcements about kids' art competitions correlated with increased traffic to the Web site, suggesting that this innovation has promise in promoting antimicrobial stewardship efforts.



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